ANALYSIS OF A NEWS PACKAGE

The Las Vegas Sun multimedia package concerning the 12 construction workers who died in 18 months from late 2006 until early 2008 was a perfect candidate for examining the effectiveness of incorporating various multimedia tools in a package. The multimedia report is troubling on its own, so I’m not going to focus so much on my emotional takeaway from the story itself, but rather on which tools the Sun used to present the report and how effective those tools are. The one point I will make that the Sun was unable to — probably out of fear that they would be charged with a bias of some sort — is that, when it comes to profit versus a potential loss of life, don’t be surprised when large corporations choose to focus on their bottom line and not the human cost, especially when the penalties from OSHA are so small compared to the cost of a slower, safer work environment.

“The Internet’s first advantage is that it affords the audience greater control over information,” James C. Foust wrote is his book, Online Journalism: Principles and Practices of News for the Web. This notion is particularly true in the case of the Sun story, where visitors to the page are able to choose from a slideshow, a video, an interactive map and a wealth of written material. My criticisms of the report are few, but I must admit that the onslaught of blog entries and companion articles is a bit overwhelming. It may also be overly sensitive and I know the newspaper business needs revenue anywhere it can find it these days, but the pop-ups for how to lower my mortgage payment became a distraction when pulling up various articles regarding this very serious subject.

Seeing the faces involved in this tragic story is certainly the most powerful way to convey the weight of it all, so I applaud the Sun for incorporating still photos of the dead construction workers and their surviving family members in their multimedia. The interactive map that tracked all the deaths on the strip was the most powerful element of the presentation, because it told the story of how the construction workers died and illustrated just how much tragedy such a small part of Las Vegas had experienced in such a short amount of time. Because of that accomplishment, the interactive map was the most jarring element. The video and the slideshow were powerful in a different way, because they simply pulled on my heartstrings and effectively reminded me of the human toll of the story, but looking at the overall package through a journalistic lens, the interactive map was by far the most impressive piece. It was emotional and factual, telling the entire story from the deaths to the pathetic fines OSHA eventually settled on. I’m sure the family of Angel Hernandez, who died February 7, 2007 at the the Vdara Condo Hotel alongside fellow carpenter Bobby Lee Tohannie, can sleep well at night knowing his life was only worth $7,000 in OSHA’s eyes.

It’s very easy to navigate the Sun’s page dedicated to the tragedy. It is curious to me how there are no links to anything outside of the Sun and its contributors to the package. I’m not sure how large this story was back in 2008, but I find it hard to believe that no other media outlets had anything to say on the topic of construction deaths at such a fast clip. In fact, if no one else was paying attention to the tragedy, wouldn’t that be a story in and of itself. Maybe I’m reaching, but it baffles me that something so tragic wouldn’t have more coverage — even national coverage! Something had to be out there, but the only links I found were of reports by Sun reporters. That being said, a person could spend the better part of a day diving into all of the articles and blog posts connected to the story. That is not an overstatement.

Social media has grown exponentially over the past few years, and I can’t help but wonder how much more attention a story like this would have garnered if it were reported on today, with Facebook and Twitter ruling the online world. Back in 2008, when the package was published, neither site was anywhere near the juggernaut they are today. There hasn’t been any reporting on the story in nearly 2 years, and I’m sure that a heavy majority of people who are not residents of the greater Las Vegas area, like myself, have never heard of this story before. What scares me most about that is the old adage about history repeating itself, especially in a time where corporate interests increasingly usurp that of human beings. As soon as we start buying into the idea that “corporations are people”, which is the position of Mitt Romney, likely Republican nominee for president, then there will never be an excuse to look out for the worker’s health over the corporate entity’s health, because they are equals. It will simply become a case of survival of the fittest.

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